Clarity is a design choice.
Senior Product Designer for B2B, SaaS and AI products. Tel Aviv, working worldwide.
shahar_bero.pngWork that ships. Complex systems, made clear.

CIEM for DevOps Teams
Solo designer at Otterize. Cloud identity & access for Kubernetes, from zero to acquisition.
view_case_study βML Platform
From solo designer to building the team.
coming soonCyber & Data SaaS
Research and design for early-stage startups.
coming soonInternal UX Tools
Scalable UIs for engineering workflows.
coming soonFrom managers, clients & colleagues.
Working with Shahar on UI/UX design has been a great experience. She has a impressive ability to grasp complex domain requirements quickly and translate them into intuitive, user-centric product designs. Shahar brings real clarity and structure to the design process, consistently bridging the gap between high-level business goals and technical constraints.
She collaborates seamlessly with engineers, communicates her decisions clearly, and always maintains a high standard for quality and detail. Any product team looking for a sharp, reliable, and thoughtful designer would be lucky to have her.
Shahar is one of the best UX engineers you can find. Period.
With exceptional skills and outstanding human relations, Shahar is one of the company's greatest assets that everyone loves to work with.
I worked with Shahar at Intel and Otterize and would love to work with her again in the future.
Shahar is one of those rare people who make your life easier and your product better.
She's a top-notch UI designer with very strong UX and research skills - especially when it comes to complex systems.
She's independent, sharp, creative, and always overdelivers.
I had the pleasure of working with Shahar on the UX/UI design of our product, and I would highly recommend her to anyone looking for a talented and reliable designer.
Shahar is highly professional, incredibly sharp, and has an impressive ability to quickly understand complex products and turn ideas into thoughtful, high-quality designs. No need to tell her things twice to get the job done. She was always responsive and available when we needed her, and we knew we could consistently rely on her to deliver great work.
Beyond her professional skills, Shahar is simply a wonderful person to work with! positive, collaborative, and genuinely enjoyable to have on the team.
Shahar is an excellent UI/UX designer and a great product lead. i worked with her in several startups and she always delivers great results. it's hard to find designers/product managers who knows how to work well with the development team, but Shahar is definitely one of those rare cases.
More than just design.
Product Design
End-to-end, research to shipped pixels.
UX Audits
Friction points and a plan to fix them.
MVP Partner for Startups
From first idea to a product users can try.
User Research & Interviews
Real users, insights your team can act on.
Consulting
A senior design voice for founders and teams.
Design Systems
Components and tokens that scale.
Product Strategy
What to build, and what to ship first.
Mentorship
Portfolio reviews and career growth.
Talks & Workshops
On UX and process, for teams and conferences.
Sharp mind. Human touch.
I bring structure to complex, data-heavy products, without losing the human touch.
Roots in psychology, computer science, and yoga. I started by watching users as an army observer, and I've been designing for them ever since.
experience.log
education.log
What is UX? A conversation.
Interview with Nir Parisian, Enpitech
How I got into UX, and why design starts with watching real people.
Watch the interviewYouTube β From army observer to product designerCreate Magazine β